Educational Resources
Lesson Plan: Making a Commercial
Commercials are attempts by producers to encourage the public to buy products. You see them every day.
Pretend you are an Amish person who has a product to sell and, with your group, make a video commercial to get others to buy your product.
Steps in creating commercials:
- Decide what product you want to sell and do research on it. See the web links for some possible products.
- Decide on the specific message of your commercial.
- Decide what audience you will be targeting.
- Develop an idea or story for your commercial -- the way you will convey your message to the audience. (You may want to make a storyboard.)
- Decide exactly what the viewer will see and hear.
Choose the shots carefully.
- Pan -- camera moves from left to right or right to left.
- Zoom -- going from a wide-angle shot to a telephoto shot or from a telephoto shot to a wide-angle shot.
Keep in mind the different shot angles:
- High angle -- shot in which the camera is above the object or person, looking down on it.
- Low angle -- shot in which the camera is below the person or object, looking up at it.
- Side angle -- shot in which the person is seen from a side view.
Choose shots that will be most effective in conveying your message.
Evaluation
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CATEGORY
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20
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15
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10
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5
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| Interest and Purpose |
Video has a clear and interesting purpose. |
Video is interesting but purpose is somewhat unclear. |
Video is not very interesting and purpose is somewhat unclear. |
Video is not interesting and has no discernible purpose. |
| Videography -- Clarity |
Video did not rock/shake and the focus was excellent throughout.
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Video did not rock/shake and the focus was excellent for the majority of the video.
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Video had a little rocking/shaking, but the focus was excellent throughout.
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Problems with rocking/shaking AND focus. |
| Costume & Props |
All students wore costumes and the group used some props. |
Some students wore costumes and the group used some props.
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Students wore no costumes, but the group used some props.
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Neither costumes nor props were used. |
Date Created: 2002-07-05
Copyright. 2002, 2001, 2000, 1999, 1998, 1997 ALTec, the University of Kansas
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