The campaign to stop bullying is the result of a collaboration between NAB and HSRA of the U.S. Department of Health and Human Services. The goal: to engage 9- to 13-year-olds -- and those who shape their world -- in a comprehensive, research-based effort to change the environment in which bullying occurs. The campaign includes a series of "webisodes" featuring a cast of animated characters whose experiences with bullying can teach important lessons to young people and adults alike.

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